IT TAKES ATTITUDE TO BE SUCCESSFUL

Ever wonder what the connection actually is between "Attitude" and "Success"? Click on the link below for the interesting "Road Map".

The Dispatch for November 27, 2006 can be found here:

ItTakesAttitudeToBeASuccessfulMarketer.pdf (PDF File)

THANKSGIVING

In keeping with the season, we are taking a break this week from our publishing duties to enjoy our families and friends as we reflect on the many blessings life has to offer. We invite you to join us as we "recharge" our batteries.

Happy Thanksgiving 2006.pdf (PDF File)

ON BEING A MARKETECT

Have you ever wondered how that very descriptive word "marketect" came into use? We've been asked that question so many times over the last few months that we decided to resurrect the attached DISPATCHES from 2001 which answers that very question.

OnBeingAMarketect.pdf (PDF File)

NOT E-VALUATE, ADD-VALUATE

Longtime readers of our weekly Dispatches may already be familiar with our occasional word-play. We like to try to better communicate what we think or a different way of thinking about a particular business-building or marketing concept by re-tooling a well-known word or expression. For instance, some of you may recall our coining of the word "marketect" (suggesting the true role of the brand-builder, along the lines of the role of an architect). We've also used the word "pro-sitioning" as a preferred concept to too-little-too-late efforts at re-positioning. This week we offer another: add-valuating as a more effective way to get better work than the old control method of e-valuating. Take a look.


NotE-valuate-Add-valuate.pdf (PDF File)