We don't think that you, the reader, would think of yourself as being someone who is "artificial." Would you? It is less than flattering to refer to someone as artificial. It would imply that s/he is not real but, instead, what we would call a "phony." We certainly wouldn't entertain, or want, to think of ourselves in that way. Yet, often our behavior when providing feedback, particularly to agency personnel, manifests itself as something less than real.
The Dispatch for August 26, 2007 can be found here: