ACCOUNTABLE FOR RESULTS
Over the years we've been privileged to work with many fine companies and people - some among the best in the world. We are grateful for the trust these people and their organizations have in us at BDNI to help train their managers and build their brands. But not everything is rosy.
Over these same years we've witnessed erosion in the confidence of marketing by senior executives throughout the business world (perhaps, with exception, in emerging economies who are discovering the power of marketing). This erosion traces to the feeling among these senior managers that they are unable to determine the value they receive from marketing.
The DISPATCHESTM for April 27, 2008 can be found here:
It is also available in PDF here: