BRAND "LANGUAGE": Keeping It Simple
As we have discussed in previous Dispatches, getting to a common marketing language is a real challenge. In recent weeks we have found once again how many clients either overload their brand-building "speak" with too many conflicting concepts or they confuse executional concepts (like Branding) for strategic ones (like Brand Positioning). This week we aim to clarify things. No, actually, we aim to do what we always attempt - to simplify things!
The DISPATCHESTM for February 22, 2009 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: