Remember that hot strategy topic of the 1990's, Total
Quality Management? As far as we know, TQM is still alive and well,
particularly in those organizations that invested in learning how to implement
it some years back. In reconsidering some of the basics of TQM, a nagging
question occurred to us: Why hasn't anyone adapted and implemented the TQM
principles to brand positioning? (If they have, it has been
little noted, that's for sure.) We think virtually all of the fundamentals of
TQM apply to brand positioning development and implementation as well. So, for
this week, let's take a look at what we’re calling TQP: Total Quality
To view this article in its entirety
directly from our website, please click on the appropriate link below. We have
also provided a hand-held and a pdf version to allow you to select your preferred method of viewing. Note: Depending on the configuration of your particular computer, it may be necessary for you to copy and paste into the address bar if it doesn't immediately take you to the desired viewing.
Should you experience any problem in
opening any of these links, please contact Lori Vandervoort at
email@example.com or call 800-255-9831 (620-431-0780).