From time-to-time, like many of you
we want to share one of our "brand experiences" - especially one that
brought us a teachable moment. We've occasionally detailed some of our airline
experiences, for example. This week we share a very recent restaurant
experience - or, as you'll see, experiences. And what these experiences taught
us is that it's not enough anymore to have a USP for your brand. No, what’s
really required in today's marketplace is for your brand to have a UBE.
view this article in its entirety directly from our website, please click on
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you experience any problem in opening any of these links, please contact Lori
Vandervoort at firstname.lastname@example.org or call 800-255-9831 (620-431-0780).