tag:blogger.com,1999:blog-33305694.post6064830821228610296..comments2020-06-22T12:39:51.046-07:00Comments on BDN International: BEST PRACTICES FOR MARKETING TRAININGBDN Internationalhttp://www.blogger.com/profile/03604094010209018480noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33305694.post-74393543497543905912009-10-26T08:25:07.811-07:002009-10-26T08:25:07.811-07:00Thank you for a very well-written and thoughtful D...Thank you for a very well-written and thoughtful DISPATCH on Marketing Training. Your emphasis, in particular, on the necessity of senior management embracing, modeling and incorporating desired processes into the business is spot-on. I've seen multiple processes - especially "change processes" - come through multiple organizations in my career, and all of them have been generally good. Unfortunately, all of them have ultimately failed because they were one-time learning opportunities that senior management failed to adopt as their own.<br /><br />I was hoping for a little more on our shared conundrum of increasing marketing effectiveness while decreasing cost. The solution to the Gordian knot was ultimately a sword ... which it seems to me is cheating, whether you're untying knots or trying to manage a marketing budget!Grant Bergmanhttp://www.blmllc.comnoreply@blogger.com