WINNING AT THE AD COMMUNICATIONS GAME

The development of advertising is a lot like a game. Like every game there are winners and losers. The winners produce ad campaigns that ring the cash register in the immediate term while building brand equity over time. The losers squander their companies' media dollars and cause opportunity losses from poor resource allocation.

However, the ad game is a probability game in which we can improve the likelihood of success by adopting the best practices and proven principles. This week's newsletter speaks in some depth of the probabilities that can improve your understanding of the game. We hope you enjoy!


WinningAtTheAdCommunicationsGame.pdf (PDF File)