From time to time we recommend books, articles and videos
that we believe are worthy of sharing consistent with our mission of making our
marketing matter more.
We’ve recently come across the Brand Clarion, a fresh new
voice, who is “Speaking my mind on brand marketing to strip away the illusion
of ignorance and blind obedience to dogma in order to make marketing matter
more.” We believe the Brand Clarion’s mission and messages are consistent with,
and reinforce, what we try to do each and every week with DISPATCHES.
To view this article in its entirety directly from
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