Sunday, March 27, 2011

DREADING THE CREATIVE REVIEW MEETING?

Dread the creative review meeting? Understandable. It's a session filled with tension both on the client and agency side. Let's examine why...

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To view this article in its entirety just copy and paste the preferred link into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHESTM for March 27, 2011 can be found here:

http://www.bdn-intl.com/DreadingTheCreativeReviewMeeting.php



A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=339



It is also available in PDF here:

http://www.bdn-intl.com/uploads/DreadingTheCreativeReviewMeeting.pdf

Sunday, March 20, 2011

BRIDGING THE COLLABORATION GAP

Why is it that, within most communication development processes, there is an intense period of strategic-direction-setting collaboration (between client and agency), only to have the collaboration end as the actual creative ideas start being developed? Why this "collaboration gap?" And, what to do about it? After all, client-marketers are inherently idea people, right? This week we have some practical suggestions for bringing out the best in idea collaboration.



Select the version you wish to view, then copy and paste the address into your address bar. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


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The DISPATCHESTM for March 20, 2011 can be found here:

http://www.bdn-intl.com/BridgingTheCollaborationGa%5B.php


A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=337


It is also available in PDF here:

http://www.bdn-intl.com/uploads/BridgingTheCollaborationGap.pdf

Sunday, March 13, 2011

WHAT MARKETERS CAN LEARN FROM THE iPAD 2

The iPad 2 went on sale Friday, 11 March. As expected, lines of eager customers formed around Apple stores and reports of out of stocks, and backorders, fed the mania. It seems that Apple Corporation can't make enough of the iPad 2 to keep-up with the initial surge in demand.

Copy and paste in your address bar whichever version below you choose to view. And if you should experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHESTM for March 13, 2011 can be found here:
http://www.bdn-intl.com/WhatMarketersCanLearnFromIPad2.php


A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=336

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatMarketersCanLearnFromTheIphone2.pdf

Sunday, March 06, 2011

CREATIVE POSITIONING - AND CHANGING THE CONVERSATION

Of course, the Brand Positioning is the quintessential strategic brand-building document. When developed to be competitive, it serves as the "blueprint" for the building of a winning brand. But, nowadays being strategic may not always be enough: more and more it seems that winning brand positionings are also inherently creative. This week we take a look at what Creative Positioning requires.

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The DISPATCHESTM for March 6, 2011 can be found here:

CREATIVE POSITIONING - AND CHANGING THE CONVERSATION

A printer / handheld friendly version can be found here:

CREATIVE POSITIONING - AND CHANGING THE CONVERSATION

It is also available in PDF here:

CreativePositioning-ChangingTheConversation.pdf (PDF File)