Monday, August 18, 2014

BRAND VERSUS PRODUCT POSITIONING


So what's the difference between a "brand" versus "product" positioning strategy statement? Is it important? Why so? These are among some of the questions we'll address in this issue of DISPATCHES. 





To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
 


The DISPATCHESTM for August 18, 2014 can be found here:
http://www.bdn-intl.com/BRANDVERSUSPRODUCTPOSITIONING.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=525

It is also available in PDF here:
http://www.bdn-intl.com/uploads/BrandvsProductPosition.pdf


Monday, August 04, 2014

BIGGEST EXCUSE IN MARKETING

What is the biggest excuse in marketing? Here's a question that was originated from one of the participants from our Leadership Marketing Communications program:.....




To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).




The DISPATCHESTM for August 4, 2014 can be found here:
http://www.bdn-intl.com/BIGGESTEXCUSEINMARKETING.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=523

It is also available in PDF here:
http://www.bdn-intl.com/uploads/BiggestExcuseInMarketing.pdf