Things You Don't Really Want To Hear
You know the expression, "I really don't need to hear that"? It usually means that something isn't going as planned, that the news isn't all that good. Well, there are times in the creative development process when clients might say this very thing to their agencies. There are certain statements that their agencies often make that, on the surface, seem harmless enough. But upon closer look, these very statements have subtle and troubling meanings. They really are things the client would rather not hear. This week we take a look at some of these - with the hope that they will become like "alarms" for the client.
The DISPATCHESTM for March 16, 2008 can be found here:
It is also available in PDF here: