Monday, March 30, 2015

BEHAVIOR OBJECTIVES - KEYSTONE HABIT PERFORMANCE-DRIVEN CULTURE



According to Wikipedia The term is used figuratively to refer to a central element of a larger structure (such as a theory or an organization) that locks the other elements in place and allows the whole to be self-supporting.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note, however, that depending upon the configuration of your particular computer it may be necessary to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 30, 2015 can be found here:
http://www.bdn-intl.com/BehaviorOb-KeystoneHabit.php  

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=553  

Monday, March 23, 2015

PROSITIONING VERSUS REPOSITIONING



Richard and Mike are both traveling internationally this week. In their absence we are offering a popular previously published and often requested article for your reading enjoyment.  Look for an all new article next week!

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and  the paste the link into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 23, 2015 can be found here:
http://www.bdn-intl.com/PrositioningVsRepositioning2.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=552

Monday, March 16, 2015

WAKING A SLEEPING BRAND



Everyone knows that the one thing man cannot live long without is neither food nor water -- it's sleep. Sleep is essential to our health and well-being. It's also, for many of us, one of life's pleasures. But sleep isn't good for everything. Take brands, for example. You really don't want to let a brand go to sleep for very long these days -- go to sleep as in leaving it unattended, without news of any kind, or just plain quiet. It's darn difficult to awaken a sleeping brand -- and to succeed it always takes the finesse of sound strategic thinking before making any noise.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 16, 2015 can be found here:
http://www.bdn-intl.com/WakingASleepingBrand.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=551

Monday, March 09, 2015

THE PURPOSE OF ADVERTISING



We love it when we get feedback from our readers. An article we published just a few weeks ago in two parts titled "Learnings from Super Bowl XLIX" advertising sparked a spirited and welcome dialogue from one of our dearest friends and ardent fans, who is a peerless marketer, but took exception to an exception I made regarding Budweiser's "Lost Dog" commercial...


To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note that, depending upon the configuration of your particular computer, it may be necessary for you to copy and paste instead of just clicking on the link.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHTM for March 9, 2015 can be found here:
http://www.bdn-intl.com/ThePurposeOfAdv.php

It is available in a handheld/printer version here:
http://www.bdn-intl.com/printpage.php?id=550

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ThePurposeOfAdv.pdf

Monday, March 02, 2015

THERE'S NO "VALUE PROPOSITION" - WITHOUT THE "VALUE"



You know how certain marketing concepts get hot, get talked about a lot? And you also know that not everyone in marketing sees or means the exact same thing when they talk about some of these concepts? Well, that's a lead-in to our topic for this week: one of the most-talked-about marketing concepts we're hearing these days is value proposition. Almost everyone wants to have one - but almost no one gets much beyond the "proposition" part. In Clara Peller (Wendy's legendary "Where's the beef?" spokesperson) fashion we keep wanting to ask, "Where's the value?"

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note that, depending upon the configuration of your particular computer, it may be necessary for you to copy and paste instead of just clicking on the link.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 2, 2015 can be found here:
http://www.bdn-intl.com/ThereIsNoValuePropositionWithoutTheValue.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=549