Sunday, November 27, 2011

A TRIBUTE TO ANOTHER MARKETECT

On Saturday, 19 November 2011, John Smale, passed away. Many of you may not know of Mr. Smale, as he is from an earlier generation of business leaders. He shunned the limelight, avoided interviews and resultant celebrity...

To view this article in its entirety directly from our website, please click on (or copy and paste the address) the first link below. We have also provided a handheld link if that is your preferred method of viewing. And finally, we have provided a link to a pdf version if that is your preferred method of viewing. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHESTM for November 27, 2011 can be found here:
http://www.bdn-intl.com/AnotherMarketect.php


A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=379

It is also available in PDF here:
http://www.bdn-intl.com/uploads/AnotherMarketect.pdf

Sunday, November 13, 2011

TWO EDITORIALS WORTH A "CONVERSATION"

Writing these weekly Dispatches articles gives us a chance to (a) share our current and past experiences - and what we have learned from them; and (b) speak up about a principle or best practice we feel passionate about. But sometimes, these articles also give us a chance to share something particularly insightful that we have read - something written by another marketer whose opinion we respect. That's the case this week as we reprise some excerpts from two, recent editorials in Advertising Age - along with our take on them, naturally.
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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld device version and a pdf link if that is your preferred method of viewing. As always, if should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
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The DISPATCHESTM for November 13, 2011 directly from our website can be found here:
http://www.bdn-intl.com/TwoEditorials.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=378

It is also available in PDF here:
http://www.bdn-intl.com/uploads/TwoEditorials.pdf

Sunday, November 06, 2011

IT IS SAME-O, SAME-O, ALL OVER AGAIN

We've tackled the subject of differentiating your brand in its messaging over the past two DISPATCHES' releases. Yet just a week ago someone threw out the challenge, posed as a question, "If same-o, same-o is not effective then why is nearly everyone in the category messaging the same way?"
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To view this article in its entirety select your preferred viewing venue and click on the appropriate link or simply copy and paste into your address bar. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
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The DISPATCHESTM for November 6, 2011 directly from our website can be found here: http://www.bdn-intl.com/ItIsSame-OAllOverAgain.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=377

It is also available in PDF here:
http://www.bdn-intl.com/uploads/SameO-SamO2.pdf