Sunday, April 25, 2010

REFLECTIONS ON LIFE WITH THE COMPANY

This week we will be celebrating the 25th anniversary of Brand Development Network International. In this article we reflect on what it has meant to us. We believe that it is important for everyone to take the time to reflect on their organization and work so as to remind each of us why we do what we do and not, for an instant, to become complacent or to take our customers for granted, as do far too many successful organizations. Otherwise we risk sowing the seeds for eventual decline. We hope you find this article thought provoking and enjoyable to read.



The DISPATCHESTM for April 25, 2010 can be found here:

REFLECTIONS ON LIFE WITH THE COMPANY

A printer / handheld friendly version can be found here:

REFLECTIONS ON LIFE WITH THE COMPANY

It is also available in PDF here:

ReflectionsOnLifeWithTheCompany.pdf (PDF File)

Sunday, April 18, 2010

EXPECT MORE FROM YOUR TAGLINE

OK, if we asked you to recite the Nike slogan (or ad campaign "tagline" as it is often called), it would roll off your tongue automatically. If we asked you to do the same for MasterCard, well, the words might not come as accurately as those for Nike ? the line is unusually long, after all. But the odds are good that many of you would at least get the "priceless" wording right. Most marketers appreciate the value in having a set of golden words that deliver the brand and its benefits in a way that virtually everyone remembers. But why do so few brands seem to have such a set or words? This week we urge marketers everywhere to "expect more" from their campaign taglines.


The DISPATCHESTM for April 18, 2010 can be found here:

EXPECT MORE FROM YOUR TAGLINE

A printer / handheld friendly version can be found here:

EXPECT MORE FROM YOUR TAGLINE

It is also available in PDF here:

ExpectMoreFromYourTagline.pdf (PDF File)

Sunday, April 11, 2010

WHY NOBODY LOVES YOU

Perhaps you're finding that your customers don't quite love your brand the way they used to love it before we experienced the biggest recession since the great depression. You know what we mean. The relationship isn't quite the same. If you are interested in finding out what you can do to get your customers loving your brand again read on.



The DISPATCHESTM for April 11, 2010 can be found here:

WHY NOBODY LOVES YOU

A printer / handheld friendly version can be found here:

WHY NOBODY LOVES YOU

It is also available in PDF here:

WhyNobodyLovesYou.pdf (PDF File)

Sunday, April 04, 2010

HAPPY EASTER HOLIDAY

In observance of the Easter Holiday, the staff of BDN International is taking a little time off to rest and reflect and to enjoy our friends and families. There will be no publication of DISPATCHES this week. Look for a new edition next Monday, April 12th.

BDN International Staff