Saturday, February 23, 2008

A GOOD OFFENSE IS THE BEST DEFENSE

This week I participated in a communications conference in Paris. I served as a panel member in a discussion regarding the strategic role of marketing communications, and made a presentation on "Leading the Development of More Effective Communications." During the conference I attended a presentation by Mr. Nenad Pacek, an economist and

The DISPATCHESTM for February 23, 2008 can be found here:

A GOOD OFFENSE IS THE BEST DEFENSE

It is also available in PDF here:

AGoodOffenseIsTheBestDefense.pdf (PDF File)

Sunday, February 17, 2008

Boats and Helicopters

From time to time managers will inquire where we came up with "Boats & Helicopters" and what does it mean? Well, for all of you who may be wondering here's a refresher!


The DISPATCHTM for February 17, 2008 can be found here:

BOATS & HELICOPTERS

It is also available in PDF here:

Boats&Helicopters08.pdf (PDF File)

Monday, February 11, 2008

THE POSITIONING "A" TEAM

We spend so much of our limited thinking time these days on the what of our brand-building efforts, the content of our Brand Positioning Statements, if you will. Our aim is always the same: to find a more clever strategy or more creative idea that will help our brand achieve some legitimate differentiation. But have you ever stopped to carefully consider the who of your brand-building efforts? You know, the talents of the total team working with you. Large companies take it for granted that the people they hire are top-notch, and many are. But not every team member is equally gifted at all aspects of Brand Positioning development. This week we invite you to reconsider the strength of each of your team "positions" -- especially against the task of crafting a differentiated Brand Positioning.

The DISPATCHESTM for February 10, 2008 can be found here:

THE POSITIONING \'A\' TEAM

It is also available in PDF here:

thepositioning_a_team.pdf (PDF File)

Sunday, February 03, 2008

PRODUCTIVE COACHING

As Mike Maloney is out of the country this week, we are taking the liberty of reviving an often referred to archived article first published September 30, 2005 which gives some really good direction on productive coaching. We hope you enjoy. We will be back to our regular schedule next week.

The DISPATCHESTM for February 3, 2008 can be found here:

PRODUCTIVE COACHING

It is also available in PDF here:

ProductiveCoaching2.pdf (PDF File)