Sunday, April 27, 2008

ACCOUNTABLE FOR RESULTS

Over the years we've been privileged to work with many fine companies and people - some among the best in the world. We are grateful for the trust these people and their organizations have in us at BDNI to help train their managers and build their brands. But not everything is rosy.

Over these same years we've witnessed erosion in the confidence of marketing by senior executives throughout the business world (perhaps, with exception, in emerging economies who are discovering the power of marketing). This erosion traces to the feeling among these senior managers that they are unable to determine the value they receive from marketing.



The DISPATCHESTM for April 27, 2008 can be found here:

ACCOUNTABLE FOR RESULTS

It is also available in PDF here:

AccountableForResults08.pdf (PDF File)

Saturday, April 26, 2008

BDNI OPEN SOLD OUT

The enrollment for the Open Brand Positioning & Marketing Communications College scheduled for May 13th-15th at the Orrington Hotel in Evanston, Illinois has reached full capacity. We will no longer be accepting reservations for this program. We deeply apologize to those of you intending to enroll but failed to do so quickly enough. We would be happy to ensure a spot for you at our next Open program. Please call Lori Vandervoort at our Central Division Office (800-255-9831 or 620-431-0780) to place your name on the list.

Sunday, April 20, 2008

How To Coach - When The Work Is Not So Good

As we prepare to conduct our annual "Open" Brand Positioning & Marketing Communications College in Chicago, from May 13th through May 15th, we will again focus this week's (and upcoming) DISPATCHES on those critical skills that we aim to build upon and improve during the College. If you are interested in information about attending, please visit our website (www.bdn-intl.com) or call our Admin Office at 1-800-255-9831.

The DISPATCHESTM for April 20, 2008 can be found here:

HOW TO COACH - WHEN THE WORK IS NOT SO GOOD

It is also available in PDF here:

HowToCoach-WhenTheWorkIsnotSoGood.pdf (PDF File)

Sunday, April 13, 2008

How Not To Coach

As we prepare to conduct our annual Brand Positioning & Marketing Communications College in Chicago, from May 13th through May 15th, we will focus this week's as well as our upcoming Dispatches on those critical skills that we aim to build and improve upon during the College. If you are interested in information about attending, please visit our website (www.bdn-intl.com) or call our Central Division Office at 1-800-255-9831 (620-431-0780). In addition, at the end of this week's article, we invite you to visit a link to one of our many teaching tools on Coaching - a short mpeg clip of a client demonstrating How Not to Coach.



The DISPATCHESTM for April 13, 2008 can be found here:

HOW NOT TO COACH

It is also available in PDF here:

HowNotToCoach.pdf (PDF File)

Sunday, April 06, 2008

FINDING A BETTER WAY

"There is always a better way; it should be found." An interesting quote, to say the least. Want to hear more? Click on the appropriate link below.


The DISPATCHTM for April 6, 2008 can be found here:

FINDING A BETTER WAY

It is also available in PDF here:

FindingABetterWay.pdf (PDF File)