Sunday, March 25, 2012

DO YOU HAVE WHAT IT TAKES TO BE AN EFFECTIVE COACH

What do Jennifer, Randy, Steven, Jimmy, Christina, Blake, Adam, and Cee Lo have in common? They are all judges on popular talent shows.
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To view this article in its entirety directly from our website, please click on (or copy and paste into your browser’s address window) the appropriate link below. We have also provided links to either your handheld device or a pdf version.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
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The DISPATCHESTM for March 25, 2012 viewed from our website can be found here:
http://www.bdn-intl.com/DoYouHaveWhatItTakesToBeAnEffectiveCoach.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=394

It is also available in PDF here:
http://www.bdn-intl.com/uploads/DoYouHaveWhatItTakesToBeAnEffectiveCoach.pdf

Sunday, March 18, 2012

WHAT TO DO WHEN YOU CANNOT CLAIM IT

Among the marketers we admire the most these days are the ones who, when told by someone outside their organization, "You not allowed to say what your product does," or, "You can't make that (legitimate) claim," respond by finding clever and creative ways to communicate it anyway. We admire them because they are typically few and far between. It's all too easy to respond instead by communicating the same thing as everybody else in the category or class - and not anything that would give consumers or customers the perception that one's own brand is a better choice. This week we take a look at what some very clever and creative marketers and their teams have done…to imply a claim or the perception of being a better choice. Admirable!
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To view this article in its entirety directly from our website, please click on (or copy and paste into your address bar) the appropriate link below. If you prefer to view it on a hand-held device or a pdf file, we have provided those links as well.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
________________________________________
The DISPATCHESTM for March 18, 2012 can be found here:
http://www.bdn-intl.com/WhatToDoWhenYouCantClaimIt.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=393

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatToDoWhenYouCantClaimIt.pdf

Sunday, March 11, 2012

GETTING TO THE BIG IDEA - PART 2

This is the final installment in a two-part examination into ideas or, more specifically, getting to BIG Ideas. Why BIG Ideas?
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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held device link as well as a pdf version. It may be necessary to copy and paste the link into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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To view directly from our website:
http://www.bdn-intl.com/GettingToTheBigIdea-Pt2.php

Hand-held device:
http://www.bdn-intl.com/printpage.php?id=392

pdf version:
http://www.bdn-intl.com/uploads/GettingToTheBigIdea-Pt2.pdf

Sunday, March 04, 2012

PUTTING YOUR TEAM IN A POSITION TO WIN

We hear a lot these days that our culture puts too much emphasis on winning. And there's no doubt some truth in that. But we would assert that, when it comes to marketing brands these days there is too little emphasis on winning. Some may say, "What do you expect? There are too many brands in our category with equally good performance." That's certainly true, but it's not the real reason why there is less emphasis on winning. The real reason is that not enough brand teams are putting their brands and their teams in a position to win.
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Select your preferred method of viewing below and click on (or copy and paste into your address bar) the appropriate link.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHESTM for March 4, 2012 can be found here:
http://www.bdn-intl.com/PuttingYourTeamInAPositionToWin.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=391

It is also available in PDF here:
http://www.bdn-intl.com/uploads/PuttingYourTeamInAPositionToWin.pdf