PUTTING YOUR TEAM IN A POSITION TO WIN

We hear a lot these days that our culture puts too much emphasis on winning. And there's no doubt some truth in that. But we would assert that, when it comes to marketing brands these days there is too little emphasis on winning. Some may say, "What do you expect? There are too many brands in our category with equally good performance." That's certainly true, but it's not the real reason why there is less emphasis on winning. The real reason is that not enough brand teams are putting their brands and their teams in a position to win.
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The DISPATCHESTM for March 4, 2012 can be found here:
http://www.bdn-intl.com/PuttingYourTeamInAPositionToWin.php

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http://www.bdn-intl.com/printpage.php?id=391

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http://www.bdn-intl.com/uploads/PuttingYourTeamInAPositionToWin.pdf