NEW CAMPAIGN FOR GATORADE FEELS LIKE A WINNER

It seems we have, time and again, spot-lighted the Gatorade brand in these Dispatches. But, honestly, it’s hard not to. The 70%+ dollar share brand has for so long done so many things well…starting with implementing a perceived-differentiated brand positioning (despite having a product that, in testing, may not really be that much more effective at athletic/workout thirst-quenching and replenishment than some other brands). Once again, we find Gatorade making a high-probability-of-success marketing move: introducing their new ad campaign, “Win From Within.” And best of all, this campaign continues the brand’s implementation of its “winning” brand positioning.

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The DISPATCHESTM for February 5, 2012 can be found here:
http://www.bdn-intl.com/GatoradeNewCampaign.php

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http://www.bdn-intl.com/printpage.php?id=387

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http://www.bdn-intl.com/uploads/GatoradeNewCampaignLooksLikeWinner.pdf