Sunday, November 13, 2011


Writing these weekly Dispatches articles gives us a chance to (a) share our current and past experiences - and what we have learned from them; and (b) speak up about a principle or best practice we feel passionate about. But sometimes, these articles also give us a chance to share something particularly insightful that we have read - something written by another marketer whose opinion we respect. That's the case this week as we reprise some excerpts from two, recent editorials in Advertising Age - along with our take on them, naturally.
To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld device version and a pdf link if that is your preferred method of viewing. As always, if should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).
The DISPATCHESTM for November 13, 2011 directly from our website can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


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