TWO EDITORIALS WORTH A "CONVERSATION"

Writing these weekly Dispatches articles gives us a chance to (a) share our current and past experiences - and what we have learned from them; and (b) speak up about a principle or best practice we feel passionate about. But sometimes, these articles also give us a chance to share something particularly insightful that we have read - something written by another marketer whose opinion we respect. That's the case this week as we reprise some excerpts from two, recent editorials in Advertising Age - along with our take on them, naturally.
________________________________________
To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld device version and a pdf link if that is your preferred method of viewing. As always, if should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
________________________________________
The DISPATCHESTM for November 13, 2011 directly from our website can be found here:
http://www.bdn-intl.com/TwoEditorials.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=378

It is also available in PDF here:
http://www.bdn-intl.com/uploads/TwoEditorials.pdf