A NEW IDEA FOR MARKETING ORGANIZATIONS

Over the years, the one thing that we have observed and experienced is that good marketing people are also good idea people. What attracts most people to marketing is their passion for ideas, all kinds of ideas: product, packaging, promotion, communication and so on. And yet it seems that in so many categories and classes of products today there aren't enough ideas. Too many marketing initiatives look the same. Maybe it's time for a new model for the marketing organization - a new idea for setting up and running an idea-driven marketing function.
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The DISPATCHESTM for October 30, 2011 can be found here:
http://www.bdn-intl.com/ANewIdeaForMktOrg.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=376

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http://www.bdn-intl.com/uploads/ANewIdeaForMktOrg.pdf