MAKING MARKET SHARE MATTER - SHARE OF TARGET MARKET

Do you know your brand's market share? What a ridiculous question, right? How can anyone succeed in marketing without keeping up-to-the-minute on the brand's share of market? But maybe we should ask a more meaningful question for today's marketplace: Do you also know your brand's share of target market? That's the question we delve into this week.
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The DISPATCHESTM for July 24, 2011 can be found here:
http://www.bdn-intl.com/MakingMktShareMatter.php

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http://www.bdn-intl.com/uploads/MakingMktShareMatter.pdf