BDN International: WHY YOUR COMMUNICATIONS SUCK

During one of our Leadership Communications workshops a participant shared that his team tested their communications and found that it did poorly in convincing the target-customers to take action. As a result, he erroneously came to the conclusion that since his communications did not work then, ergo, marketing communications (as in advertising) does not work. Very interesting since there is ample evidence to suggest that, regardless of the category, effective communications can drive sales, and even work wonders in building brand equity.

SPECIAL NOTICE: The second half of the year is rapidly filling up for BDNI causing us to wonder if we should reconsider conducting our annual "Open Program" currently scheduled for November 15-17, 2011 in Chicago. If you are interested in attending this program, please alert Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780). If there is sufficient need for this training, we will certainly conduct it. Thank you.

To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below. We have also provided a pdf link if that is your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHES^TM for June 12, 2011 can be found here

http://www.bdn-intl.com/WhyYourCommSuck.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=347

It is also available in PDF here:

http://www.bdn-intl.com/uploads/WhyYourCommSuck-Part1.pdf