Sunday, May 15, 2011


A few weeks back, a guest writer in Advertising Age wrote about the dangers of what he called "brand grandiosity." He was speaking about the natural tendency of most brand marketers to perceive their product/brand significantly more favorably than many customers or consumers might. And he made a call for all marketers to maintain their passion?tempered with realism. We couldn't agree more. So this week we aim to help in this effort by identifying some of the most common "symptoms" of brand grandiosity.

To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below. We have also provided a pdf link if that is your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for May 15, 2011 can be found here:

A printer / handheld friendly version can be found here:

It is also available in PDF here:


Post a Comment

Subscribe to Post Comments [Atom]

<< Home