BEWARE THE SYMPTOMS OF BRAND GRANDIOSITY

A few weeks back, a guest writer in Advertising Age wrote about the dangers of what he called "brand grandiosity." He was speaking about the natural tendency of most brand marketers to perceive their product/brand significantly more favorably than many customers or consumers might. And he made a call for all marketers to maintain their passion?tempered with realism. We couldn't agree more. So this week we aim to help in this effort by identifying some of the most common "symptoms" of brand grandiosity.

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The DISPATCHES^TM for May 15, 2011 can be found here:

http://www.bdn-intl.com/BewareSymptomsBrandGrandiosity.php

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