Sunday, April 10, 2011

ARE YOUR INSIGHTS "TRIPLE A" RATED?

It's pretty hard for most of us to appreciate any good that may have come out of the on-going, global financial crisis. Many of us hope and expect that, at the very least, there will be a new era of regulation and protection ? to prevent any more financial near-meltdowns. One such protection being talked about is the re-vamping of the way companies and even countries get financially "rated," relative to their investment potential. Hearing about this possibility got us to thinking about a rating system for some of the important things that we marketers must consider, also relative to their investment potential. Things like?insights for brand communications. What if there was a "rating system" for consumer insights? Read on.


Please select the version of the article you wish to view. Then copy and paste the link into your browser address bar to view. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


The DISPATCHESTM for April 10, 2011 can be found here:

http://www.bdn-intl.com/AreYourInsightsAAARated.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=341

It is also available in PDF here:

http://www.bdn-intl.com/uploads/AreYourInsightsTripleARated.pdf

1 Comments:

At 11:41 AM , Anonymous Matt Polk said...

What's the fun in having a bigger budget than your competition ?

The motivating challenge is figuring out to win in market (a little or a lot) by wisely differentiating and utilizing all 4 P's of your marketing mix. Test and learn, do more of what's working hard for you... less of what's not, and continuously improve. Easier said than done. But if it were easy, I bet you'd be bored.

 

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