BRIDGING THE COLLABORATION GAP

Why is it that, within most communication development processes, there is an intense period of strategic-direction-setting collaboration (between client and agency), only to have the collaboration end as the actual creative ideas start being developed? Why this "collaboration gap?" And, what to do about it? After all, client-marketers are inherently idea people, right? This week we have some practical suggestions for bringing out the best in idea collaboration.



Select the version you wish to view, then copy and paste the address into your address bar. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


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The DISPATCHESTM for March 20, 2011 can be found here:

http://www.bdn-intl.com/BridgingTheCollaborationGa%5B.php


A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=337


It is also available in PDF here:

http://www.bdn-intl.com/uploads/BridgingTheCollaborationGap.pdf