Rx Marketing Excellence = Excellent Marketing Outcomes

Back in our days as instructor pilots (for the US Navy and Air Force, respectively), we had a standard rating or grading scale for every flight the student-pilot took. This scale ran as follows: Unsatisfactory, Fair, Good, Excellent. Naturally, no one wanted to perform as "Unsatisfactory" on an instruction ride. But just as naturally, everyone aimed for, hoped for an "Excellent" rating for the ride. It wasn't so often that a student actually performed a full 90-minute ride at an "Excellent" level. But when they did, boy, you could see the dramatic differences in their skills - even versus those rides that ended more commonly as "Good." That's the wonderfully appealing thing about performances that are "Excellent." They are dramatically different in kind and/or degree, and for sure, they are not ones you see every day. The same can be said for marketing performances. That's our focus for this, the first Dispatches, of 2011: a resolution for seeking Real Marketing Excellence!

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The DISPATCHES^TM for January 14, 2011 can be found here:

Rx MARKETING EXCELLENCE = EXCELLENT MARKETING OUTCOMES

A printer / handheld friendly version can be found here:

Rx MARKETING EXCELLENCE = EXCELLENT MARKETING OUTCOMES

It is also available in PDF here:

RxMarketingExcellence.pdf (PDF File)