DRAMATIZE TO CONNECT WITH YOUR TARGET CUSTOMER

Last week we wrote about the importance of dramatizing the Key Thought (i.e., the benefit or belief we need to instill in the Target-Customer), to behavior-ize it (i.e., stimulate a specific behavior to drive brand growth). Dramatize to behavior-ize. The vehicle for accomplishing this is the Campaign Idea.

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The DISPATCHES^TM for October 31, 2010 can be found here:

DRAMATIZE TO CONNECT WITH YOUR TARGET CUSTOMER

A printer / handheld friendly version can be found here:

DRAMATIZE TO CONNECT WITH YOUR TARGET CUSTOMER

It is also available in PDF here:

DramatizeToConnectWithYourTargetCustomer.pdf (PDF File)