THE MISLEADING F WORD - IN MARKETING

Once a fellow-marketer was asked what successes and failures he had had in his marketing career. In response, he wasted no time in enumerating one success after another. But, when asked again about "what failures" he stopped abruptly, as if momentarily stunned, and flatly replied, "I've never had a failure." What about YOU? Learn much from your mistakes? Or don't you make any? Read on...

---

The DISPATCHES^TM for October 10, 2010 can be found here:

THE MISLEADING F WORD - IN MARKETING

A printer / handheld friendly version can be found here:

THE MISLEADING F WORD - IN MARKETING

It is also available in PDF here:

MisleadingFWord.pdf (PDF File)