DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 3

A few weeks ago we began a four-part series of DISPATCHES articles titled "Developing a More Productive Creative Brief." We are using the Deepwater Horizon ecological disaster as a metaphor for what goes wrong in the development of the Creative Brief. (And what can go wrong will go wrong!)

---

The DISPATCHES^TM for August 1, 2010 can be found here:

DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 3

A printer / handheld friendly version can be found here:

DEVELOPING A MORE PRODUCTIVE CREATIVE BRIEF - PART 3

It is also available in PDF here:

DevAMoreProductiveCB3.pdf (PDF File)