Sunday, June 06, 2010

ACCELLERATING GROWTH

Recently we participated in a workshop with Ben Cook, Acumen Learning. Ben's role was to instruct marketers regarding "What your CEO wants you to know about the financial performance of your company." We instructed these same marketers on the implications for marketing and how to go about achieving key financial measures. Our program was titled "Marketing By Objectives" a take on the classic Peter Drucker practice of "Management By Objectives," which has provided direction for business executives for decades.

In Ben's portion of the workshop he posed the question, which we now pose to you. Which generates more profit: a dollar of growth or cutting a dollar of marketing spending?

When you?re finished answering the question go to the link below to learn more.



The DISPATCHESTM for June 6, 2010 can be found here:

ACCELLERATING GROWTH

A printer / handheld friendly version can be found here:

ACCELLERATING GROWTH

It is also available in PDF here:

AccelerateGrowth.pdf (PDF File)

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