10 REASONS WHY POSITIONING BENEFITS FAIL

Due to the heavy travel schedules of both Mike and Richard, this week we are republishing an article from several years ago; however, still worthy of a revisit. We're back next week with a newly written edition.


Each week we probably review at least 4-5 brand positioning statements, which works out to, what, about 200+ per year? When you see and assess this number of statements,

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The DISPATCHES^TM for May 2, 2010 can be found here:

10 REASONS WHY POSITIONING BENEFITS FAIL

A printer / handheld friendly version can be found here:

10 REASONS WHY POSITIONING BENEFITS FAIL

It is also available in PDF here:

10ReasonsWhyPositioningBenefitsFail.pdf (PDF File)