Sunday, May 02, 2010

10 REASONS WHY POSITIONING BENEFITS FAIL

Due to the heavy travel schedules of both Mike and Richard, this week we are republishing an article from several years ago; however, still worthy of a revisit. We're back next week with a newly written edition.


Each week we probably review at least 4-5 brand positioning statements, which works out to, what, about 200+ per year? When you see and assess this number of statements,

The DISPATCHESTM for May 2, 2010 can be found here:

10 REASONS WHY POSITIONING BENEFITS FAIL

A printer / handheld friendly version can be found here:

10 REASONS WHY POSITIONING BENEFITS FAIL

It is also available in PDF here:

10ReasonsWhyPositioningBenefitsFail.pdf (PDF File)

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