BEST PRACTICES - WE ADMIRE

How often do we hear the expression, "We're committed to best practices"? For sure, we often hear consulting firms espouse their devotion to best practices; sometimes we even hear creative agencies making claims about their development of best practices. More often than not, though, we tend to think of "best practices" as those processes we must pay large sums of money to top-thinking outsiders to acquire. But, when it comes to brand-building and marketing best practices, nothing could be further from the truth. Those true best practices are simple, easily accessible, and usually right under out noses - we just don't make use of them. This week we offer some of our thoughts on the marketing practices we admire ? because whether we call them "best practices" or not, we've found they almost always lead to better results.
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The DISPATCHES^TM for February 14, 2010 can be found here:

BEST PRACTICES - WE ADMIRE

A printer / handheld friendly version can be found here:

BEST PRACTICES - WE ADMIRE

It is also available in PDF here:

BestPractices.pdf (PDF File)