NEW YEAR. NEW DECADE. NEW CHAPTER.

It has been ten years since Amacom (The American Management Company) published our first book, Creating Brand Loyalty. And over that time we have been gratified to learn from many marketers across the globe of CBL's value to them ? especially towards the crafting of a competitive, winning Brand Positioning for their brands?one more likely to foster brand loyalty! And, naturally, during that time, we have learned a great deal ? from our clients and from carefully watching the marketplace ? about how to make a brand's positioning even more competitive than before. So, within the next sixty days we will be publishing the first of our updates on CBL, which we are entitling Competitive Positioning. We thought it was appropriate, therefore, to offer a sampling of what's to come in that updated version. For this week's Dispatches we provide a portion of one of the new chapters in that update, a chapter called "The Top 10 Most Commonly Asked Questions about Brand Positioning." You?ll see that we have included our take on six of these "Top 10" questions; for the others, we hope you'll want to read them in the new edition!

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The DISPATCHES^TM for January 10, 2010 can be found here:

NEW YEAR. NEW DECADE. NEW CHAPTER.

A printer / handheld friendly version can be found here:

NEW YEAR. NEW DECADE. NEW CHAPTER.

It is also available in PDF here:

NewYearNewDecadeNewChapter.pdf (PDF File)