BEST PRACTICES FOR MARKETING TRAINING
Business managers today face a conundrum. As one manager put it "a Gordian knot" ? a problem for which it is difficult to find a solution. The problem is that marketing managers are expected to grow sales, market share and profits and yet at the same time resources for marketing support are being slashed. This is truly our conundrum.
The DISPATCHESTM for October 25, 2009 can be found here:
BEST PRACTICES FOR MARKETING TRAINING
A printer / handheld friendly version can be found here:
BEST PRACTICES FOR MARKETING TRAINING
It is also available in PDF here:
posted by BDN International @ 7:26 PM
1 Comments
1 Comments:
Thank you for a very well-written and thoughtful DISPATCH on Marketing Training. Your emphasis, in particular, on the necessity of senior management embracing, modeling and incorporating desired processes into the business is spot-on. I've seen multiple processes - especially "change processes" - come through multiple organizations in my career, and all of them have been generally good. Unfortunately, all of them have ultimately failed because they were one-time learning opportunities that senior management failed to adopt as their own.
I was hoping for a little more on our shared conundrum of increasing marketing effectiveness while decreasing cost. The solution to the Gordian knot was ultimately a sword ... which it seems to me is cheating, whether you're untying knots or trying to manage a marketing budget!
Post a Comment
Subscribe to Post Comments [Atom]
<< Home