WHEN YOUR COMMUNICATIONS DON'T HAVE AN IDEA

If you are a longtime reader of DISPATCHES, you already know how strongly we feel about developing Communication Campaign Ideas. Over time, we have offered a good many reasons why an idea can make a big difference-- and backed these up with a number of brand examples. This week we once again urge brand-builders to insist upon having an idea in their communications, whatever media form they may take. But, instead of adding to the advantages of having an idea, this time we suggest some of the real downsides to not having an idea.

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The DISPATCHES^TM for October 4, 2009 can be found here:

WHEN YOUR COMMUNICATIONS DON\'T HAVE AN IDEA...

A printer / handheld friendly version can be found here:

WHEN YOUR COMMUNICATIONS DON\'T HAVE AN IDEA...

It is also available in PDF here:

WhenYourCommDontHaveAnIdea.pdf (PDF File)