THE (POSITIONING) MATRIX RELOADED

We are always on the lookout for helpful ways to think (about brand-building) better. And in our training workshops, we often refer to various tools and formats that are an aid to better thinking - what we sometimes call "how think" tools. From time to time we share some of these tools in the Dispatches. It surprised us to discover that we have never really featured our most versatile (and one of our very favorite) formats in these weekly e-letters. So, this week we offer the highlights of that format: The Positioning Matrix. We hope you find it as useful as we always do.

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The DISPATCHES^TM for September 13, 2009 can be found here:

THE (POSITIONING) MATRIX RELOADED

A printer / handheld friendly version can be found here:

THE (POSITIONING) MATRIX RELOADED

It is also available in PDF here:

TheMatrixReloaded.pdf (PDF File)