Sunday, August 23, 2009

MARKETING TRAINING IN THE AGE OF SAMENESS

For nearly the past twenty years, we have been in the Professional Marketing Training business. And that means we have not only had the privilege of teaching practical, best practices processes and "thinking formats," but we have also had the chance to observe many, many marketing organizations as they try to build their own marketing development curriculum. One thing stands out from these many observations: virtually every marketing organization thinks it is creating a unique curriculum; but because virtually all of them also insist upon the same requirements, their programs end up looking alike. We think it's time for organizations really seeking "marketing excellence" to get beyond the "age of sameness" in their thinking. Read on.


The DISPATCHESTM for August 23, 2009 can be found here:

MARKETING TRAINING IN THE AGE OF SAMENESS

A printer / handheld friendly version can be found here:

MARKETING TRAINING IN THE AGE OF SAMENESS

It is also available in PDF here:

MktTrainingInTheAgeOf Sameness.pdf (PDF File)

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home