GETTING COMMUNICATION CAMPAIGNS TO STICK

A client recently requested us to address the issue of marketers changing campaigns annually. "What are the causes behind this?" they asked. "And, what can we do to manage communication campaigns more effectively?"

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The DISPATCHES^TM for June 21, 2009 can be found here:

GETTING COMMUNICATION CAMPAIGNS TO STICK

A printer / handheld friendly version can be found here:

GETTING COMMUNICATION CAMPAIGNS TO STICK

It is also available in PDF here:

GettingCommCampaignToStick.pdf (PDF File)