CLIMBING YOUR WAY TO BRAND SUCCESS

We like to use metaphors when teaching brand building concepts and principles to marketing managers. As you know a "metaphor" is using one thing to represent another (among other meanings of the term).

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The DISPATCHES^TM for May 17, 2009 can be found here:

CLIMBING YOUR WAY TO BRAND SUCCESS

A printer / handheld friendly version can be found here:

CLIMBING YOUR WAY TO BRAND SUCCESS

It is also available in PDF here:

ClimbingYourWayToBrandSuccess.pdf (PDF File)