Sunday, August 02, 2009

WHAT'S IN A WORD

If you think about it, we marketers produce compilations of words. We don?t make the product underneath our brand (Manufacturing does that); we don?t merchandise or display the product in the store (Sales does that); and we don?t produce the advertising that showcases our brand (our Agencies do that). What do we produce? Words! Most of the time, these words take the form of strategic documents or brand plan presentations. So we ought to be darn good with words, right? But, if we're honest, our words often fail us, or at least, don't serve us as well as they should. This week we take a look at some ways to get more from the words we use in one of our most important marketing "productions": our Communication Strategy.

The DISPATCHESTM for August 2, 2009 can be found here:

WHAT\'S IN A WORD?

A printer / handheld friendly version can be found here:

WHAT\'S IN A WORD?

It is also available in PDF here:

WhatsInAWord.pdf (PDF File)

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home