TWEAKING YOUR COACHING
Far too often client managers use mitigated speech when providing direction on agency creative submissions. We tend to sugarcoat (i.e., to make something unpleasant seem much less so) our comments thereby giving the wrong impression regarding our true feelings about the work and what is needed to make it more productive.
The DISPATCHESTM for August 31, 2009 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 10:42 PM
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