CREATIVE BRIEF - THE IMPORTANCE OF PROCESS

Both Richard Czerniawski and Mike Maloney are traveling abroad this week so we are bringing you a DISPATCHES first published two years ago that still carries a pretty valid message.

All the functional disciplines establish, pursue and attempt to follow quality processes.

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The DISPATCHES^TM for September 27, 2009 can be found here:

CREATIVE BRIEF DEVELOPMENT - THE IMPORTANCE OF PROCESS

A printer / handheld friendly version can be found here:

CREATIVE BRIEF DEVELOPMENT - THE IMPORTANCE OF PROCESS

It is also available in PDF here:

CBDev-TheImportanceOfProcess.pdf (PDF File)