CONVERSION
Marketing Objectives are the specific target-customer behaviors we expect and need to achieve in order to deliver against the Business Objectives of sales, market share and profits. We do not generate sales unless we first stimulate behaviors. And...
The DISPATCHESTM for October 11, 2009 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 5:21 PM
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