GIVE YOUR PROMISE A REASON-WHY TO SUCCEED

This week we are re-publishing an oldie for your reading enjoyment. This was first published in 2006 and still holds true.

The reason-why is a critically important strategic element of both the brand's positioning and communication strategies. It's also important to ensuring compelling communications. Too often marketers confuse "reason-why" with the rationale ...

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The DISPATCHES^TM for November 1, 2009 can be found here:

GIVE YOUR PROMISE A REASON-WHY TO SUCCEED

A printer / handheld friendly version can be found here:

GIVE YOUR PROMISE A REASON-WHY TO SUCCEED

It is also available in PDF here:

GiveYour PromiseRev.pdf (PDF File)

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