ARE YOU TURNING OFF YOUR CUSTOMERS? IT'S THE EXPERIENCE STUPID.

We've written a few DISPATCHES articles dealing with the importance of the customer's experience with your products and services. We dramatized these articles by exhorting "it's the experience stupid." No, let us reassure you in this article that we are not calling you stupid. Instead, this is drawing, for dramatic effect, from the Bill Clinton versus senior George Bush 1992 presidential campaign where the economy was the critical and deciding issue. Today, people still will confirm the rather obvious learning, "It's the economy stupid."

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The DISPATCHES^TM for November 15, 2009 can be found here:

ARE YOU TURNING OFF YOUR CUSTOMERS? IT\'S THE EXPERIENCE STUPID

A printer / handheld friendly version can be found here:

ARE YOU TURNING OFF YOUR CUSTOMERS? IT\'S THE EXPERIENCE STUPID

It is also available in PDF here:

AreYouTurningOffCustomers.pdf (PDF File)