CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

It's early in a new year. In our Dispatches of last week, we offered some resolutions to get you and your brand team started off right. This week we offer another kind of help to get the brand started off right--a re-look at one of the most useful tools we have ever found to effectively implement the brand?s positioning (really, a "must" for just about every brand today): The Brand Portfolio Positioning Matrix.

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The DISPATCHES^TM for January 24, 2010 can be found here:

CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

A printer / handheld friendly version can be found here:

CONSTRUCTING THE PORTFOLIO POSITIONING STATEMENT

It is also available in PDF here:

ConstructingThePortfolioPosStatement.pdf (PDF File)