BRAND MARKETING
Marketing is critically essential in today's "age of sameness" where products are basically indistinguishable and the way of the marketplace is to commoditize categories. Given the realities of the economy and the dynamics of the marketplace customers are becoming more discriminating - on price.
The DISPATCHESTM for February 7, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 8:27 PM
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