THE STRATEGIC TRIANGLE
Remember the Bermuda Triangle? What was it, about fifteen years ago or so, that we were regularly seeing newspaper stories and TV shows about that mysterious portion of the Atlantic Ocean where, reportedly, a number of aircraft and ships ventured in, never to be heard from again. Whether real or imagined, the Bermuda Triangle came to represent a place to become lost. Well, we have another kind of triangle to share with you, something we've long called the Strategic Triangle -- and we can guarantee you that this is one triangle that will prevent you from becoming lost. It's a direction-pointing triangle that, when used as designed, will enable you and your agency teammates to construct tighter, more precise Creative Briefs?and, ultimately, better enhance your chances of ending up with winning Campaign Ideas. Come on, have no fear. Venture in!
The DISPATCHESTM for March 14, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here:
posted by BDN International @ 8:29 PM
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